Broadcast E-Mail Selection

When you click the Broadcast E-mail item on the Connect tab, the Broadcast E-mail Menu page will appear.  On the Broadcast E-mail Menu you can click the "Broadcast E-mail to Customers" link to begin.  Once you click that link the Broadcast E-mail Selection page will appear.  On this page, you will select the intended audience for your message (staff or end-user customer / members) and the type of message -- text or HTML.  More information on text -vs- HTML is available below. You can also select whether your message will also be added to "What's New" (see News / Messages / Events Calendar).

The Broadcast E-mail Selection page also contains information that will be useful to you in preparing your mailing, including:

• You will have the opportunity to email your message to a single recipient for testing before mailing to your entire list.
  
• Because there is no spell checker on line, MyFBO.com recommends that you prepare your message off line, copy it onto your computer's clipboard, and then paste it into the message block(s) on the next page when it is ready to send.  (Text messages can be prepared in Microsoft Word or similar.  HTML messages can be prepared in Microsoft FrontPage or similar.)
  
• Your message attachment (if any) is limited to 96 K bytes in size.  Please check the size of your attachment before sending, as the online system cannot check the size.  It will simply cut off or truncate your file -- usually making it unreadable.
  
• Sending unsolicited messages without the ability for recipients to opt out of such mailings is spam and is prohibited.  (Spamming could result in the loss of e-mail privileges for MyFBO.com and, thus, all subscribers.)
  
  To prevent your message from being labeled as spam and preserve your ability to e-mail your Customers and Prospects, all broadcast messages sent via MyFBO.com carry the footer below.  To be exempted from the requirement that this footer appear, your home web site and / or your required reading in this online system must include a statement that receiving e-mails from your organization is a condition of using the online system and / or a condition of membership in your organization.  Please contact MyFBO.com Support if you qualify for an exemption from this requirement.
  

When unrestricted, the Broadcast E-mail feature sends an e-mail to every user in your database -- customers and staff -- with three exceptions:

• Users whose e-mail address is marked as bad (see Mark Bad E-mail Address)
• Users whose profile indicates that they are not to receive any e-mail (OK to e-mail flag)
• Users who have opted not to receive broadcast e-mails from the link in a previous broadcast e-mail

You can restrict the intended recipients to customer group, staff only or, for multi-airport subscribers, to users at selected airports.  You can also e-mail to prospects separately, see Prospects and Marketing. The page for actually creating your Broadcast E-mail content will appear differently depending on Message Type you select (shown below).  

Text E-Mail Creation

Text e-mail entry includes fields for the message subject, content, and an option to include an attached file.

The Broadcast E-mail Creation page allows you to send your message to a single test address for checking before sending to your entire address list.  This step is recommended, as errors in spelling or formatting may not be detected until the e-mail is received.

HTML E-Mail Creation

HTML e-mail from the online system is sent in what is known as "alternative" format.  This means that users whose e-mail client can display HTML messages will see your HTML message.  Users without the ability to receive HTML messages will see an alternative text message that you provide.  You must supply both HTML and text messages when sending HTML e-mail.

Creating quality HTML e-mail messages requires a good understanding of HTML syntax, an HTML WYSIWYG (what you see is what you get) editor, or both.  The HTML e-mail entry page provides a WYSIWYG editor for the creation of HTML messages. 

Please use the "Preview" button that will show your proposed HTML message in a pop-up window for checking.  As with text messages, it is also possible to send your message to a single test address for checking.  This testing is particularly important with HTML messages destined for a broad audience.

MyFBO.com Support cannot create or debug HTML messages without assessing a programming charge. 

Copyright © MyFBO.com                   [email protected]

09/13/12 cli